The short answer
Automate the messages you send for every gig: follow-ups after an inquiry or proposal, planning and payment reminders before the event, and a thank-you with a review request afterward. Write them once in your own voice, time them around the gig date, and stop the sequence automatically when the client replies, so it never feels robotic.
Start with the follow-ups that win bookings, covered in managing clients and inquiries.
What to automate first
- Inquiry follow-up: two or three messages if a lead goes quiet.
- Proposal follow-up: a nudge before the quote expires.
- Planning reminders: song choices and timeline due dates before the event.
- Payment reminders: before each due date. See how to get paid for gigs.
- Thank-you and review request: a day or two after the gig. See how to get more reviews.
- Venue and planner outreach: follow-up sequences for new partnerships.
Keep it human
- Write like you talk, and use the client's name and event details.
- Stop the sequence as soon as the client replies.
- Check the next message before it sends when the situation is unusual.
Occasional emails to everyone
Separate from automations, a short email to past clients and partners a few times a year, like a new video or holiday availability, keeps you top of mind for referrals.
How BookLive helps
- Workflows. Email and text steps with delays, timed from when something happens or relative to the gig date.
- Goals that stop a workflow. For example, stop automatically when the recipient replies.
- Placeholders. Drop the client's name and gig details into every message.
- Preview and edit drafts. Change a single message for one client before it sends.
- Broadcasts. Email clients or partners, filtered by tags or status.
Your musicians use BookLive for free. Only the bandleader pays.
Frequently asked questions
What emails should a band automate?
Inquiry and proposal follow-ups, planning and payment reminders, and a thank-you with a review request after the gig.
Will automated emails feel impersonal to clients?
Not if you write them in your own voice, include the client's details and stop the sequence when they reply.
Can I automate text messages too?
Yes. Many acts use texts for short reminders and email for longer messages.
Automate your follow-up in BookLive
Set up your workflows once, and every gig gets the same professional follow-through.
Your musicians never pay.